In recent years, the application of architectural visualization products in marketing real estate projects has become an indispensable factor in the advertising campaigns of investors, creating differences and enhancing the value of the project's brand, optimizing customer experience, and boosting sales.
However, not many people fully understand architectural visualization, and some even think that it is only relevant to new construction. In reality, architectural visualization plays an important role in many stages and different fields, not only limited to new construction but also in the renovation, upgrading, and management of existing projects.
What is architectural visualization? Is architectural visualization the same as architectural design?
First, we need to understand the concept of "visualization." According to many widely shared definitions, visualization is the process of creating illustrative images, drawings, or models to present a specific idea, design, or project. This is an important step in many fields, particularly in architecture, interior design, product design, and engineering. So, what is "architecture"? Architecture can be understood as both an art and a science, involving the construction of buildings, including houses, buildings, bridges, roads, and other infrastructure projects. Architecture not only involves construction but also planning, designing, and managing spaces to suit their intended use, aesthetics, and the surrounding environment. So, what is the term "architectural visualization"? Architectural visualization is the process of visualizing architectural ideas, concepts, and designs by using 3D imaging tools to simulate the virtual reality of the project. Through these visualizations, customers and investors can clearly envision the living spaces they will enjoy.
From these "visualization products," customers can easily picture the actual architectural spaces without having to visit them in person. Additionally, they can perceive and "see through" the materials used in those spaces, from lighting to actual colors.
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With the task of helping customers understand a project or object through visualization—the process of expressing architectural concepts or ideas with images—architectural visualization is an important part of the architectural design process. It allows illustrators to visualize their ideas and concepts, thereby communicating them more clearly and understandably to customers or third parties.
Architectural visualization is not the same as architectural design.
Absolutely not. Although both are closely related to the expression and communication of architectural ideas, they have different purposes and methods of use. Let's delve into the content below to understand the differences between architectural visualization and architectural design.
Criteria | Architectural Design | Architectural Visualization |
Content | Develops design ideas, determines structure, function, and aesthetics. | Creates detailed images of the project, including both interior and exterior. |
Outcome | Detailed technical drawings, plans, elevations, sections. | Vivid 3D images, simulation videos, virtual reality (VR) images. |
Role | Shapes space and structure, ensures aesthetics and functionality. | Helps clients and investors clearly envision the project. |
Application | Used for obtaining building permits and guiding construction. | Used for promoting and marketing the project. |
2. Should architectural visualization products be applied in the real estate sector?
The answer to this question is definitely yes. Architectural visualization is one of the most effective tools for showcasing real estate projects that are not yet completed. It helps architects, real estate developers, marketers, and salespeople present the project in a vivid, engaging manner.
The answer to this question is definitely yes. Architectural visualization is one of the most effective tools for showcasing real estate projects that are not yet completed. It helps architects, real estate developers, marketers, and salespeople present the project in a vivid, engaging manner.
For construction companies:
Architectural diagrams and technical drawings are of utmost importance to project contractors. In practice, architectural visualization images significantly aid in making the construction process smoother. Many construction engineers highly appreciate the presence of architectural visualization drawings, as these help them clearly understand the actual space, making it easier to monitor construction progress.
For real estate developers:
Professionalism always demands that they understand and interpret complex architectural technical drawings. They need to consider the overall project and visualize the design in as much detail as possible, from the interior and exterior to the surrounding landscape. Therefore, the effective solution to help them understand the project is through architectural visualization images.
For brokers, their main goal is to sell the project by communicating the message and inspiring potential customers. Architectural visualization images help customers better understand the project, build trust, and accelerate the process of signing sales contracts before the project is even started.
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EZ VIZ Vietnam Co., Ltd.
Address: Hanoi City, Vietnam, 10000
Hotline: +84 85 500 3520
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