Among the various investment channels attracting public interest today, such as gold prices, real estate, bonds, etc., real estate has been a priority for Vietnamese investors in recent years. In 2024, the real estate market officially "warms up" with many projects being launched, attracting the attention of those in need. The situation of supply not meeting demand continues to occur, but this does not lower the criteria for choosing projects for living or investing. On the contrary, the standards are rising. Therefore, investors need to highlight the values of their projects more effectively by using real estate TVCs – an effective real estate marketing tool today.
In the maze of current real estate projects, how can our project reach its target customers?
Marketing is crucial in real estate projects, but not all businesses have the financial capacity to use every tool. Real estate TVC (Television Commercial) remains a popular and effective form. Projects with strong marketing investments are often sold out quickly after launch.
When it comes to real estate marketing, there are many tools and channels such as television advertising, newspapers, social media, roadshows, outdoor advertising, elevator screens, and more. However, TVC advertising is considered one of the most effective promotional tools today due to its wide reach. You can see a TVC on the street, such as in outdoor advertisements, or easily encounter it in elevators or on social media platforms. In other words, TVCs can appear everywhere, with coverage far superior to other advertising channels while still providing complete information. This is why customers turn to real estate TVCs to enhance their sales efforts effectively.
2. What is a Real Estate TVC? Why is it necessary for real estate projects?
A real estate TVC (Television Commercial) is a form of advertising that uses video to introduce, promote, and market real estate projects primarily on television channels and online platforms. Typically, these TVCs are in video format, with durations ranging from 10 seconds to 3 minutes, and are shown alternately. To adapt, today's TVCs are not only limited to traditional broadcasts but are also aired and targeted on online platforms such as Facebook, YouTube, and more.
Grand Manhattan - Novaland
Not limited to the real estate sector, TVC advertising is used in most business fields. With the development of the market economy, TVC advertising in general, and real estate TVCs in particular, have become important tools that help businesses promote their images, services, and products to customers due to their numerous advantages.
Coverage effectiveness: TVCs are considered an incredibly effective above-the-line medium due to their ability to reach a large audience on a wide scale.
Appeal: TVCs can easily attract viewers' attention by combining illustrative elements such as motion, images, and sound. Thus, TVCs can engage viewers through multiple senses.
Concise message delivery: To avoid deeply interfering with viewers' experiences, TVCs are produced with the criterion of conveying the message concisely.
Regarding real estate TVCs specifically, this form uniquely conveys the full range of emotions about the value the project offers. Particularly for real estate, a home is a human destination, so satisfying the highest levels of need is essential.
As you know, real estate is a distinctive industry where sales begin when the product is only on paper. However, these are high-value products that need to be considered through various meticulous factors such as price and geographical location. Therefore, the application of 3D in products plays an important role in helping customers easily visualize and perceive the product more vividly and realistically. Real estate marketing, especially TVCs, is becoming a necessity due to its advantages, which we will discuss in the next section.
3. What is a 3D TVC? The Production Process of Real Estate TVCs Using Visualization.
A 3D TVC is a type of television commercial that uses 3D graphics technology to create realistic and vivid images and effects. Unlike regular TVCs that use live-action scenes and typical 2D images and videos, 3D TVCs focus on using entirely 3D CGI technology to create more engaging and lively products for viewers.
Mentioning the production process, this is a question that many investors are particularly interested in before deciding whether to include this item in their real estate project marketing plan. In reality, every stage in the production process needs to be carefully invested in:
a. Pre-production:
Defining the idea and message of the TVC: The idea of the TVC is usually consistent and developed in more detail from the big idea of the real estate project.
Creating the script: The script is a written outline that describes the scenes within the limited time of a TVC. It always ensures the conveyance of the product’s message and core values.
Storyboarding: Using drawn frames to clarify character movements, camera movements according to the scenes, etc.
3D design and visualization: Creating 3D models of the real estate project and using rendering software to create animated scenes, illustrating each space and feature of the project in detail b. Production: Filming the TVC usually takes from one to several days, depending on the project. Production activities need to ensure that the framing and shooting sets match the descriptions in the storyboard and script and convey the main spirit. Then come the steps of editing and post-production.
Editing: Combining live-action shots and 3D visualization scenes into a complete video.
Effects and finishing: Adding visual effects, CGI, and adjusting colors, lighting, and sound to create a high-quality product. c. Post-production:
Recording and voice-over.
Quality check and final adjustments.
Publishing and promotion.
Each of the above stages is meticulously handled to ensure the output product meets the highest quality standards for customers.
EZ VIZ is an agency specializing in providing marketing and sales solutions using CGI technology for real estate development partners. Our products range from 3D renderings and 3D films to TVCs and interactive apps. We have produced TVCs for nearly 100 prominent projects such as Horizon Bay (Bim Land) and HoiAn d’Or (Bamboo Capital Group). Contact EZ VIZ for quick real estate TVC production consultation at:
EZ Viz Co., Ltd.
Address: Hanoi City, Vietnam, 10000
Hotline: +84 85 500 3520
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